Logo Usage Guidelines
Official guidelines for using TpGroup and subsidiary brand logos across all applications and materials.
Official Brand Logos
All approved logo variations for TpGroup parent company and subsidiary brands.
TpGroup (White Background)
Primary logo for light backgrounds
TpGroup (Light Background)
Alternative for light backgrounds with transparency
TpGroup (Dark Background)
Primary logo for dark backgrounds
TpGroup (Standard)
General purpose TpGroup logo
TpISENT (Original)
Original TpISENT logo with metallic 3D treatment
TpISENT (New)
Updated TpISENT logo for light backgrounds
TpISENT (Transparent)
TpISENT transparent logo for any background
TpEMIS
TpEMIS product brand logo for light backgrounds
TpLEARN (Transparent)
TpLEARN logo with transparency for light backgrounds
TpLEARN (Black)
TpLEARN logo for white backgrounds
FambulTik (Black)
FambulTik logo in black for light backgrounds
FambulTik (White - JPG)
FambulTik logo in white for dark backgrounds
FambulTik (White - PNG)
FambulTik logo in white with transparency for dark backgrounds
FambulTik (Color - JPG)
FambulTik full-color logo for light backgrounds
FambulTik (Color - PNG)
FambulTik full-color logo with transparency
FambulTik (Web Color)
FambulTik optimized web version in color
TpESTATE (White)
TpESTATE logo in white for dark backgrounds
TpESTATE (Large)
TpESTATE high-resolution logo for print and large displays
Logo Usage Rules
Essential guidelines for maintaining brand integrity when using logos.
Use appropriate background version
Do
Use dark background logo on dark surfaces, light background logo on light surfaces
Don't
Use light background logo on dark backgrounds or vice versa
Maintain aspect ratio
Do
Always scale proportionally, locking aspect ratio
Don't
Stretch, squash, or distort the logo
Use approved file formats
Do
Use PNG for transparency needs, SVG for web when available, high-res JPG for print
Don't
Use low-resolution or heavily compressed versions
Respect brand colors
Do
Use logo in its original colors without modification
Don't
Change logo colors, apply gradients, or add effects
Maintain clear space
Do
Preserve minimum clear space around logo equal to height of Tp mark
Don't
Crowd logo with text, images, or graphic elements
Clear Space Requirements
Logos need breathing room. Clear space ensures the logo remains visible and impactful.
Minimum clear space around logo should equal the height of the "Tp" mark
Never place text, images, or other elements within the clear space
Maintain clear space even when logo is placed on photographic backgrounds
Minimum Logo Sizes
Logos must meet minimum size requirements to maintain legibility and brand recognition.
Digital (web, app)
120px wide minimum
Ensures legibility on all screen sizes
Print (business cards)
0.75 inches (19mm) wide minimum
Maintains readability in small formats
Print (letterhead)
1.5 inches (38mm) wide minimum
Appropriate scale for official documents
Social media profile
400x400px minimum
Meets platform requirements and maintains quality
Logo on Backgrounds
Guidelines for placing logos on various background types.
Recommended Backgrounds
Light Solid Colors
White, light gray, or light brand colors
Dark Solid Colors
Navy, dark gray, or dark brand colors
Avoid These Backgrounds
Busy Patterns
Complex patterns reduce logo legibility
Low Contrast
Logo must have 3:1 contrast minimum
Similar Colors
Avoid backgrounds that match logo colors
Photographic Backgrounds
When placing logos on photographs:
- • Add a semi-transparent overlay (white or navy) at 70-80% opacity
- • Ensure minimum 3:1 contrast between logo and background
- • Place logo in areas with minimal visual complexity
- • Maintain clear space requirements even on busy backgrounds
Logo File Formats
Use the appropriate file format for each use case.
PNG
Best for: Web, apps, presentations
- ✓ Transparency support
- ✓ Lossless compression
- ✓ Sharp edges and text
SVG
Best for: Web, scalable applications
- ✓ Infinite scalability
- ✓ Small file size
- ✓ Perfect for responsive design
JPG
Best for: Print, email signatures
- ✓ Wide compatibility
- ✓ Smaller file size
- ✓ No transparency needed
Brand Hierarchy & Co-Branding
Guidelines for using multiple logos together and maintaining brand hierarchy.
Parent-Subsidiary Relationship
TpGROUP is the parent company. Operating companies (TpISENT, TpESTATE, FambulTik) and products (TpEMIS, TpLEARN) are subsidiaries.
When co-branding, TpGROUP logo should be equal or larger in size to subsidiary logos.
Product Branding
Product brands (TpEMIS, TpLEARN) should always acknowledge their parent company in official materials. Use "Powered by TpGROUP" or similar attribution.